Customer Engagement Sportsbook Manager

Customer Engagement Sportsbook Manager is responsible for the development and execution of sports campaigns portfolio and targeted offers for existing clients, as well as managing sports customer base activity and NGR.                   


  • Coordination with global and regional marketing and trading team to develop campaigns plan aiming at different customer base segments on a monthly and weekly basis.
  • Development of new sports offers and bonus mechanics as well as their terms and conditions.
  • Development and testing of new sports campaign ideas and segments, including briefs, copy, goals and KPIs.
  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.
  • Co-operation with Analytics Team on customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.
  • Management of promotional tools, channels and bonus tools development and utilization, as well as coordination with the IT department for development roadmap and implementation.
  • Co-operation with the Designs department on the development of design concepts for promo campaigns and offers.
  • Close coordination with customer support to providing transparency and visibility for CS agents on existing campaigns, support in agents’ education and further complaints/requests resolution.
  • Management of Customer Engagement Executives in regards to campaign plan and bonus mechanics execution as well as data management and post-analysis.
  • Supervising sports Engagement Campaigns Production process and signing-off campaigns and offers before publishing/sending out by CE Executives.
  • Troubleshooting of sports campaigns technical setup and Customer Engagement Executives’ coordination in the troubleshooting process.
  • Close co-operation with local Marketing teams in terms of pushing Engagement promotions to Social Media channels for re-targeting purposes.



  • Sports enthusiast, strong knowledge of sports (local and international)
  • Previous experience working in a sports CRM/marketing in the online gaming industry is essential
  • Highly customer-centric with a great understanding of a customer lifecycle, behaviour and customer journeys
  • Passion to drive optimization through quantitative & qualitative insights
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Strong cross-functional coordination
  • Strong Time Management skills

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