Head of Retention Marketing

Head of Retention Marketing

  • Tallinn, Estonia

Our client, a growing company focused on the use of data to benefit e-commerce operations. The company’s Data Scientists provides decision making assistance and models to improve operational efficiency and customer experience. The Analytics team to provide insights on specific topics. The Business Intelligence team makes information accessible. Together with the right technology, they deliver the foundation for highly automated and effective CRM solutions.


  • Be responsible for both individual Campaign creation and the Retention Marketing plans as a whole.

  • Be responsible for delivering on financial and customer-centric KPIs, with particular emphasis on campaign creation, their planning and results.

  • Take ownership of driving the brand vision into reality with regard to retention activities.

  • Take ownership of end to end campaign planning, from idea generation and briefing & resource allocation to analysis, reporting and optimisation – on budget & on time.

  • Consistently champion an STP (Segment, Target, Profile) approach to driving relevant & timely communication capable of affecting specific customer behaviours.

  • Constantly evaluate the campaigns you are running taking a “test, learn & optimise” approach in order to improve efficiency and ROI.

Head of Retention Marketing work includes a lot of strategical decisions. Therefore, you will help define and champion processes and strategies connected to:

  • Lifecycle management.

  • Customer segmentation.

  • Loyalty management, retention rate.

  • Churn prevention, with a special focus on key segments.

  • Working closely with other Marketing channels to ensure that all campaigns are fully optimised and on the site experience and customer journeys are consistent.

  • Working closely with the product teams and 3rd party providers to ensure our Retention Marketing is aligned to brand strategies.


  • At least 3 years’ experience in RNG Casino marketing.

  • Experience in leading a team responsible for retention marketing.

  • High organisational skills. You are used to running projects and to coordinate and deliver on time.

  • A keen eye for detail and an analytical mind.

  • Exceptionally creative mind.

  • Excellent communication and collaborative skills.

  • Knowledgeable about marketing channels.

  • Fluent in English.

A plus if you have:

  • Clear thinking and problem-solving skills.

  • The ability to express your ideas in a clear and effective way.

  • Positive mindset and a can-do attitude.

  • Willingness to learn and go the extra mile.

What the company can offer you:

  • Creating a relaxed, exciting and fun international English-speaking environment.

  • Working in an awesome brand new office in Tallinn.

  • Organising different company and team events.

  • Creating an opportunity to learn and develop.

  • Offering a competitive salary based on experience and motivation package.

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