MARKET RESEARCH ANALYST

What we expect:

As a Market Research Analyst, you will be a member of the Group Business Intelligence team, performing both qualitative and quantitative analytical tasks related to market performance and customer insights – both for existing customers of the business as well as potential customers in present and future markets. 

Mandatory skills and requirements:

  • Tertiary qualifications in any relevant field, such as Business, Mathematics, Communications, Science, Psychology 
    • Includes the ability to read and analyse academic research papers 
  • Experience Analysing large amounts of customer behavioural and demographic data. Either through analysis of transactional databases or customer surveys or both
  • Familiarity with visualisation software and techniques (e.g. Tableau)
  • Knowledge or Experience with one or more of the following:
    • Analysing external and/or public data sources for market-level data  
    • Working with 3rd party research agencies 
    • Analysis of acquisition and media KPIs such as CPA, CPC, Reach etc. 
    • Analysing economic KPIs such as GDP, unemployment, purchasing power etc. 
  • Fluent working proficiency in English
  • Ability to set priorities, take responsibility and manage tasks independently
  • Exceptional analytical skills and communication skills
  • History in the gaming industry is desirable but not required 

Tasks:

  • Manage analytical responsibilities for internal customer research through customer surveys and general behavioural analysis
  • Analysis and data modelling of new markets for both land-based and online gaming and other entertainment activities 
    • May include economic analysis into areas like GDP growth, legal restrictions, local competitor environment 
  • Monitor and report on Company’s performance against the market through detailed competitor analysis and market share KPIs
    • Both gaming market analysis and performance in marketing and media KPIs 
  • Conduct reviews of academic research and a government report on the gaming market e.g., the market analysis conducted by universities and research institutes  

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