Online Casino Manager

Online Casino Manager

Barcelona (Remote)

Join a vibrant and rapidly expanding entertainment company as an Online Casino Manager. This company is driven by a seasoned team of iGaming professionals with strong values and quality people, crafting an environment where innovation meets excitement in the world of online gaming

As the Casino Manager you will lead and oversee all facets of the gaming environment and customer experience. This pivotal role demands a dynamic leader with at least 2 years experience in this position and at least 5 years in online gambling, preferably with direct experience in casino CRM, retention, and marketing. We are looking for someone who embodies a high work ethic, possesses strong analytical skills, and is ready to drive our casino operations to new heights.

Responsibilities:

CRM and Customer Lifecycle Management:

  • Design and refine the segmentation structure to enhance customer engagement.

  • Develop and execute comprehensive CRM and Customer Lifecycle strategies across all communication channels.

  • Fuse together our unique concepts with the CRM and Life Cycle strategies.

  • Guide and liaison with the VIP Team.

  • Collaborate with third-party providers to enhance CRM systems and segmentation effectiveness. 

Campaign Management:

  • Plan and execute the onsite acquisition and retention campaign schedule, including camping briefing, defining customer segments, brainstorming with copywriters and designers and signing off on assets and marketing collateral. 

  • Launch and manage campaigns on time, ensuring alignment with overall business goals.

  • Develop an impeccable execution of an annual, quarterly and monthly marketing and player communication plans.

Optimization and Monitoring:

  • Continuously test and optimize customer sales funnels, partially using A/B testing tools but also through manual monitoring.

  • Proactively identify and resolve issues in customer workflows to prevent negative experiences.

Revenue and Bonus Cost Optimization:

  • Enhance the customer experience with the aim to maximize activity and generate return on investment and increase customer lifetime value.

  • Constant evaluation of campaigns in order to improve efficiency and ROI.

  • Strategically manage and optimize bonus expenditures across different segments.

  • Develop strategies to reduce and prevent bonus abuse.

  • Own the reporting, evaluation of reports and delivering KPIs to stakeholders.

Project Leadership:

  • Lead and contribute to both small-scale service improvement projects and major initiatives aimed at driving business growth.

Marketing:

  • Implement cost-effective marketing activities that align with our strategic goals in core markets.

Third-Party Relations:

  • Manage relationships with third-party providers and operations to enhance business outcomes, seeking additional benefits through strategic initiatives.

Requirements:

  • A minimum of 5 years’ experience in casino CRM, marketing, and retention.

  • Demonstrated leadership skills with a capability to manage and inspire a team.

  • Strong analytical abilities with a detail-oriented mindset.

  • Proven track record of managing successful marketing and CRM strategies.

  • Excellent communication and interpersonal skills, capable of effectively negotiating and building relationships.

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