Senior Digital Marketing Specialist

Our client, a growing sportsbook operator in Poland, is seeking a Senior Digital Marketing Specialist to join its team. This role offers an exciting opportunity to contribute to a forward-thinking company in the iGaming industry. If you are highly motivated, entrepreneurial, and passionate about sports, particularly football, tennis, and basketball, this could be your perfect role.

Key Responsibilities:

  • Develop, implement, and optimize multi-channel digital marketing strategies to drive customer acquisition, retention, and brand growth.

  • Plan and execute paid advertising campaigns 

  • Monitor and analyze campaign performance, providing actionable insights to maximize ROI.

  • Create and manage email marketing campaigns, with a focus on personalization and audience segmentation.

  • Oversee programmatic advertising and explore innovative targeting and engagement strategies.

  • Work closely with internal teams and stakeholders to ensure consistent messaging and branding across all channels.

  • Provide leadership and mentorship to junior team members, fostering a collaborative and results-oriented work environment.

  • Stay ahead of industry trends and competitors, identifying new growth opportunities.

Key Skills and Qualifications:

  • Proven experience (5+ years) in digital marketing, preferably in the iGaming industry or a related field.

  • Hands-on experience with programmatic advertising platforms and retargeting strategies.

  • Strong analytical skills and a data-driven mindset, with the ability to interpret campaign performance metrics and suggest improvements.

  • Demonstrated leadership skills, including experience managing or mentoring team members.

  • Passion for sports, particularly football and an understanding of the sports betting market.

  • Entrepreneurial mindset with a proactive and innovative approach to problem-solving.

  • Strong technical skills. 

  • Excellent written and verbal communication skills in English and Polish.

What We Offer:

  • A collaborative, entrepreneurial work environment.

  • The opportunity to shape digital marketing strategies for a growing sportsbook operator.

  • Competitive salary and benefits package.

  • A passionate team that values creativity and innovation.

If you’re a hands-on digital marketing expert with a passion for sports and the iGaming industry, we’d love to hear from you. Apply today to become a key player in this exciting journey!

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