Sportsbook CRM Manager

Sportsbook CRM Manager

  • Tallinn, Estonia

Our client, a successful and well-established iGaming operator in Tallinn is currently looking for a Sportsbook CRM Manager who will be responsible for the development and execution of sports campaigns portfolio and targeted offers, as well as managing sports customer base activity and NGR.


Responsibilities:

  • Coordination with global and regional marketing and trading team to develop a CRM campaigns plan aiming at different customer base segments on a monthly and weekly basis.

  • Development of new sports offers and bonusing mechanics as well as its terms and conditions.

  • Development and testing of new sports campaign ideas and segments, including briefs, copy, goals and KPIs.

  • Management of customer base lifecycle starting from onboarding to development, cross-sell, retention and win-back.

  • Management with BI function of customer segmentation and analytics, including campaigns post-analysis and optimization, ROI and costs, offers and bonus spend efficiency.

  • Management of CRM tools, channels and bonus tools development and utilization, as well as coordination with IT department for development roadmap and implementation.

  • Close coordination with customer support to provide transparence and visibility for CS agents on existing campaigns, support in agents education and further complaints/requests resolution.

  • Management of CRM executives in regards of campaigns plan and bonus mechanics execution as well as data management and post-analysis.


Requirements:

  • Sport enthusiast, strong knowledge of sports (local and international).

  • Previous experience of working in a Sport CRM/marketing in the online gaming industry is essential.

  • Highly customer-centric with great understanding of a customer lifecycle, behaviour and customer journeys.

  • Passion to drive optimization through quantitative & qualitative insights.

  • Good knowledge of CRM communication channels and overall campaign Best Practice.

  • Strong cross-functional coordination.

  • Strong Time Management skills.

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