Our client is a recognized B2B innovator in iGaming solutions, known for its dynamic presence in emerging markets. With a rapidly expanding portfolio of satisfied clients and strategic collaborations, the company offers a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating swift market entry and expansion for operators.
At the core of our client’s offering is their fully customizable iGaming platform, featuring over 75 game providers, a vast library of 6400+ games, and support for multiple currencies and over 80 payment methods. Operators have the power to build their very own casino, sportsbook, lottery, fantasy, or poker business exactly as they envision it.
What’s the role?
We are seeking a dynamic and experienced Product Marketing Manager to join our client’s team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to promote a diverse range of products. The ideal candidate is a strategic thinker with a keen understanding of product positioning, market trends, and a proven track record of driving successful product launches.
In this role, you will:
- Collaborate with cross-functional teams to create a cohesive and effective product marketing strategy that aligns with overall business objectives.
- Devise and implement end-to-end marketing campaigns to promote each of our various product across different channels, ensuring maximum reach and impact.
- Coordinate with internal teams to establish campaign goals, messaging, and key performance indicators (KPIs).
- Develop and refine product positioning and messaging that highlights unique value propositions and resonates with target audiences.
- Create and maintain product positioning documents for internal and external use.
- Lead the planning and execution of product launches, coordinating activities across departments to ensure a seamless and impactful introduction to the market.
- Develop go-to-market (GTM) plans and sales enablement materials.
- Foster strong working relationships with product owner, design team, sales, and other relevant teams to ensure alignment on marketing initiatives and goals.
- Act as a liaison between product and marketing teams, facilitating effective communication and collaboration.
- Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
- Utilize data and feedback to refine marketing strategies and tactics.
What are the key experience and personal attribute requirements?
- +3 years of experience in product marketing, with a focus on technology (SaaS) or related industries.
- Ideally, minimum 1 year of experience as a product marketing manager in an iGaming company.
- Strong understanding of marketing principles, consumer behaviour, and market trends.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Organisational skills and ability to lead a project
What are some of the benefits?
- Remote work
- Flexible work environment
- Attractive remuneration package
- Travel opportunities
- Opportunity to work with industry leaders.
- Experience a leadership approach that fosters innovation, creativity, and trust
- Opportunity to experience the buzz of highly driven and motivated work colleagues
- Experience a start-up feel in a fast-paced growth driven environment.