Head of CRM
Sweepstakes Casino | Fully Remote (US or Europe)
The Opportunity
We are recruiting on behalf of a fast-growing sweepstakes casino brand focused on the US market, with plans to scale rapidly and expand into new territories in the future.
As Head of CRM, you will take full ownership of the customer lifecycle strategy for a high-engagement, entertainment-led product. This is a hands-on leadership role focused on driving retention, loyalty, and long-term player value in close collaboration with Operations, Marketing, Data, and Product.
The role is fully remote and open to candidates based in the US or Europe.
Key Responsibilities
CRM Strategy & Ownership
Own and drive the CRM strategy for the US-facing product, across web and mobile.
Build and continuously optimize lifecycle journeys covering onboarding, engagement, loyalty, churn prevention, and reactivation.
Act as the CRM owner across cross-functional teams, ensuring alignment with business and product goals.
Campaign Planning & Execution
Plan and execute data-driven CRM campaigns across email, push, SMS, and onsite messaging.
Own the promotional calendar in close collaboration with Product and Marketing.
Ensure CRM communications are engaging, on-brand, compliant, and performance-focused.
Personalization & Automation
Lead segmentation, personalization, and automation initiatives to improve retention and player value.
Optimize existing CRM workflows and build scalable processes as the brand grows.
Use player behavior and data insights to deliver relevant and timely communications.
Performance & Optimization
Define and track CRM KPIs including retention, churn, engagement, LTV, and reactivation.
Analyze campaign performance and translate insights into actionable improvements.
Work closely with data and analytics teams to strengthen player insights and reporting.
Compliance & Process
Ensure all CRM activity complies with US sweepstakes regulations and internal policies.
Maintain clear documentation, processes, and governance around CRM initiatives.
Team & Stakeholder Collaboration
Collaborate closely with Product, Tech, Data, Brand, and external partners.
Contribute to building and scaling the CRM function as the business grows.
What We’re Looking For
Experience
Minimum 5 years of experience in CRM or lifecycle marketing, ideally in iGaming, sweepstakes, social casino, or similar high-frequency consumer products.
Hands-on experience in a sweepstakes casino environment is essential.
Strong hands-on experience with Smartico or a similar customer engagement platform is required.
Proven experience owning CRM campaigns end-to-end in a fast-paced digital business.
Skills & Expertise
Strong experience with CRM platforms and ESPs (e.g. Braze, Salesforce, HubSpot, XtremePush, Optimove, or similar).
Deep understanding of lifecycle marketing, segmentation, automation, and personalization.
Strong analytical mindset with the ability to interpret data and optimize performance.
Solid copy and messaging instincts, with a good feel for player engagement and tone of voice.
Mindset & Working Style
Strategic but hands-on – comfortable both setting direction and executing.
Highly organized, detail-oriented, and confident managing multiple priorities.
Self-driven and effective in a remote, distributed team environment.
Collaborative, proactive, and motivated by building and scaling a growing brand.
What’s On Offer
Fully remote role (US or Europe).
Competitive salary
High-ownership role in a fast-growing sweepstakes casino brand.
Opportunity to shape CRM strategy during a critical growth phase.
Flexible, remote-first culture with strong autonomy and trust.