PPC Manager
Remote
We are hiring a PPC Manager on behalf of our client, an international performance agency working with high-growth casino and sweepstakes products.
Responsibilities:
Develop and implement cutting-edge Black Hat PPC strategies tailored for online gambling platforms to drive targeted traffic and increase customer acquisition.
Utilize advanced methods to bypass ad network policies and restrictions (Google, Facebook, Instagram, TikTok, Taboola, etc.) to ensure high visibility for our gambling products.
Conduct thorough keyword research and implement high-conversion search strategies across multiple ad networks.
Build, manage, and optimize multi-platform PPC campaigns
Create, test, and optimize ad copies, landing pages, funnels, and campaign structures for maximum ROI.
Continuously monitor and analyze campaign data, using real-time insights to iterate and scale results.
Stay updated with the latest trends, tools, and techniques in Black Hat PPC and high-risk verticals.
Work closely with internal teams (design, dev, marketing ) to align execution and performance goals.
Conduct A/B and multivariate tests to identify winning campaign elements and eliminate weak links.
Provide regular performance reports, budget forecasts, and strategic updates to senior leadership.
Take ownership of PPC KPIs
Requirements:
Proven experience as a PPC Manager in the online gambling, crypto, or other high-risk industry.
Mastery of Black Hat PPC strategies, including cloaking
Hands-on experience running PPC campaigns on Google, Facebook, TikTok, and affiliate platforms.
Comfortable using tracking and cloaking tools
Strong analytical and problem-solving skills-able to dissect complex data and pivot strategies rapidly.
Deep understanding of gambling industry regulations, compliance nuances, and operational risks.
Creative, resourceful, and results-driven-ready to challenge standard practices to outperform competition.
Highly organized, detail-oriented, and capable of managing multiple traffic sources and projects at once.
Self-starter who thrives in fast-paced, performance-focused environments.
Fluent in English (written and verbal); other languages are a plus.