Senior Google Ads Manager
Remote
We are looking for a Senior Google Ads Manager to join our clients team on a remote basis.
Our client is a marketing agency working with different igaming clients and in this role you will work mainly on White Hat Gambling (Sweepstakes for US market).
Responsibilities:
- Lead strategy, execution and optimization of large-scale Google Ads campaigns for sweepstakes casino clients across US markets (Search, Performance Max, YouTube, Demand Gen)
- Own day-to-day management of high-budget accounts operating under clients’ Google Ads Gambling & Games Certification, including policy reviews, recertifications and state-specific compliance
- Develop and implement testing strategies across keywords, ad copy, bidding models, audiences and landing pages
- Monitor and analyze performance data daily — FTD, QFTD, CPA, ROAS, NDC — identifying trends, issues and optimization opportunities
- Collaborate directly with Google Account Managers to resolve policy issues, handle escalations and unlock beta features
- Stay current on gambling advertising policies, iGaming industry trends, competitive landscape and platform updates to maintain performance leadership
- Build and maintain conversion tracking through Google Tag Manager, GA4 and tracker integrations
- Produce clear, actionable weekly and monthly performance reports for clients and internal stakeholders
Requirements:
- Experience with GA4, Google Tag Manager, server-side tagging and tracker integration Qualifications
- 4+ years of hands-on experience managing high-scale B2C PPC search campaigns (iGaming experience is a plus)
- Proven expertise with Google Ads (Search, Performance Max, YouTube, Demand Gen)
- Demonstrated success managing 6+ figure monthly budgets with clear ROAS and CPA accountability
- Hands-on experience running campaigns under Google Ads Gambling & Games Certification (account-level, not theoretical)
- Understanding of US gambling advertising policies and Google’s certification/recertification process
- Fluency in iGaming acquisition metrics: FTD, QFTD, NDC, NGR, CPA, ROAS, LTV
- Exceptional analytical skills with the ability to interpret complex performance data, extract actionable insights and drive data-informed optimization
- Proficiency in competitive intelligence tools (Semrush, SpyFu, SimilarWeb, Google Ads)
- Experience in sweepstakes casino, social casino, iGaming or sports betting is a strong advantage
- Fluent English; ability to communicate professionally with US-based clients in writing and on calls
- High self-management skills with strong self-executing abilities