CRM Manager

CRM Manager,

Malta 

 

We are hiring for a relatively small but super ambitious online gaming company based out of a Sliema Townhouse with another office in Tallinn, Estonia. They have launched a number of Pay & Play Online Casinos on their MGA and Estonia licence, which have grown significantly. Their aim is to remain a lean, agile, trustworthy team without many complexities of larger organisations. The company believes fully in every team player, and everyone believes in TRUST, RESPONSIBILITY and FUN. We are now looking for a CRM MANAGER to join their team. The CRM Manager will be responsible for building effective lifecycle marketing programmes and campaigns, which drive growth across customer acquisition, retention and expansion.

Responsibilities

  • Plan, create, implement and optimize the CRM marketing strategies, customer journeys (automated player lifecycle) and ad-hoc campaigns (email, sms, push notifications) 
  • End to end testing of automated emails and promotional campaigns/offers across all channels before go-live
  • Helping to drive the campaign planning in collaboration with relevant stakeholders
  • Analyse and interpret the performance of campaigns and automated emails
  • Act as owner of the CRM/Marketing automation tool (Emarsys), responsible to drive development and maximize the usage of it 
  • Identify key opportunities for improvement by using data, research and industry insights
  • CRM Reporting activities

What are the requirements for the role? 

  • 2+ years of experience in the Igaming industry within CRM 
  • 1+ years experience using Emarsys 
  • Experience in producing detailed creative design briefs 
  • Knowledge of A/B testing planning and analysis
  • Meticulous attention to details 
  • Able to plan and prioritize

 

Nice to have

  • Social media knowledge (social media marketing, community building, etc.) 
  • Knowledge of digital copywriting techniques and content creation 

What’s in the offer

 

•     Flexible working hours

•     Competitive salary based on experience

•     Lovely small office with the best equipment possible

•     Working in a very small team

•     Usual company benefits such as sports allowances, health insurance, snacks and events.

Related Jobs

Java Developer

Our client, operating within the banking industry is looking for Java Developer to join their international...

Data Engineer

Data Engineer Tallinn, Estonia We are looking for an ambitious Data Engineer to join a forward thinking...

Quality Assurance Engineer

QA Engineer Tallinn, Estonia We are looking for a QA engineers who would be interested in joining our...