CRM Manager

CRM Manager,



We are hiring for a relatively small but super ambitious online gaming company based out of a Sliema Townhouse with another office in Tallinn, Estonia. They have launched a number of Pay & Play Online Casinos on their MGA and Estonia licence, which have grown significantly. Their aim is to remain a lean, agile, trustworthy team without many complexities of larger organisations. The company believes fully in every team player, and everyone believes in TRUST, RESPONSIBILITY and FUN. We are now looking for a CRM MANAGER to join their team. The CRM Manager will be responsible for building effective lifecycle marketing programmes and campaigns, which drive growth across customer acquisition, retention and expansion.


  • Plan, create, implement and optimize the CRM marketing strategies, customer journeys (automated player lifecycle) and ad-hoc campaigns (email, sms, push notifications) 
  • End to end testing of automated emails and promotional campaigns/offers across all channels before go-live
  • Helping to drive the campaign planning in collaboration with relevant stakeholders
  • Analyse and interpret the performance of campaigns and automated emails
  • Act as owner of the CRM/Marketing automation tool (Emarsys), responsible to drive development and maximize the usage of it 
  • Identify key opportunities for improvement by using data, research and industry insights
  • CRM Reporting activities

What are the requirements for the role? 

  • 2+ years of experience in the Igaming industry within CRM 
  • 1+ years experience using Emarsys 
  • Experience in producing detailed creative design briefs 
  • Knowledge of A/B testing planning and analysis
  • Meticulous attention to details 
  • Able to plan and prioritize


Nice to have

  • Social media knowledge (social media marketing, community building, etc.) 
  • Knowledge of digital copywriting techniques and content creation 

What’s in the offer


•     Flexible working hours

•     Competitive salary based on experience

•     Lovely small office with the best equipment possible

•     Working in a very small team

•     Usual company benefits such as sports allowances, health insurance, snacks and events.

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